Credit Card Grrl

The 411 on the marketing side of the credit card industry

20061124

AmEx Blue - Triple points

Looks like American Express is hoping to juice its Blue cardholders into using it for holiday purchases. They're offering triple points for any purchase made with the card at BonusPointsMall.com

After 12/31, you'll get two points per dollar spent. I wonder if anyone uses these special websites, and if AmEx gets some sort of affiliate marketing kickback to boot.

Shopping for the holidays is too far away to even think about right now, so who knows if I'll be taking advantage.

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Please note that any links directly to card product offers are provided for informational purposes only. Any descriptions within this post about an offer may not necessarily align with the offer to which these links connect.

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