Credit Card Grrl

The 411 on the marketing side of the credit card industry

20060609

Chase and Citi - shady advertising?

Screen shots of Chase pop up via Nationwide Card Services and Citi pop up via MetaReward

Original article by Ben Edelman

My question is: what responsibility do advertisers have when their materials are repurposed without their knowledge or approval?

Is Home Depot responsible for a Home Depot sucks ad?

Is the New York Times responsible for the peddler who hawks their wares with misleading reinterpretations of the headlines?

Is Lilly responsible for all that spam selling bootleg Cialis?


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Please note that any links directly to card product offers are provided for informational purposes only. Any descriptions within this post about an offer may not necessarily align with the offer to which these links connect.

20060603

Discover card marketing changes

Sent by a subaffiliate network on May 17th:

**Discover Gas**

Summer road trip season is here and gas prices are on the rise. Now is the time to promote the Discover Gas Card!

Also, Discover offers can now to be listed under the "Instant Approval" or "Instant Decision" categories on your site. This is an exciting change, so please add Discover to this section of your site! Please note that Discover Card still cannot be listed under the category of "Instant Credit."


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Please note that any links directly to card product offers are provided for informational purposes only. Any descriptions within this post about an offer may not necessarily align with the offer to which these links connect.